Principles of Marketing

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by [Author removed at request of original publisher]

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Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics. For questions about this textbook please contact

EISBN: 978-1-946135-19-3


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This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License

Publication Date: 2015