Principles of Marketing

by [Author removed at request of original publisher]

Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics. For questions about this textbook please contact textbookuse@umn.edu.

EISBN: 978-1-946135-19-3

DOI: https://doi.org/10.24926/8668.1901

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License

Publication Date: 2015